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Hex Code
Color name
RGB
HSL
CMYK
#BA8FFF
Heliotrope
186, 143, 255
263, 100, 78
27, 44, 0, 0
#EB6E48
Burnt Sienna
235, 110, 72
14, 80, 60
0, 53, 69, 8
#111111
Cod Gray
17, 17, 17
0, 0, 7
0, 0, 0, 93
Lazada Group, founded in 2012, is Southeast Asia's premier eCommerce platform, with a footprint in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a flagship of the Alibaba Group, Lazada leverages cutting-edge technology, robust logistics, and secure payment solutions to revolutionize the retail experience. Offering an extensive array of products across 18 categories through its online marketplace, Lazada connects millions of customers with both local and international brands.
One of its standout features, LazMall, launched in 2018, serves as Southeast Asia's largest virtual mall, ensuring 100% product authenticity and fast delivery, coupled with a generous return policy. Additionally, Lazada Marketplace empowers retailers by providing access to a vast customer base and essential tools for business growth. With a commitment to easing digital payment adoption and enhancing customer experiences, Lazada aims to reach 300 million customers by 2030, solidifying its position as a leader in the region's eCommerce landscape.
Brand industry
E-commerce and Shopping
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