Kenmin Foods is a Kobe-based specialist in processed rice foods, founded in 1950. Guided by founder Takamura Kenmin’s philosophy of bringing health to people, the company focuses on rice-based noodles and related products. It is Japan’s largest vermicelli maker, with an estimated 43% share of the domestic market.

Its range includes rice vermicelli, pho, rice pasta, rice paper, glass noodles, frozen foods and products for food-service businesses. Kenmin’s signature Yakibifun stir-fried rice noodles debuted in 1960 as the world’s first instant rice vermicelli product and holds a Guinness World Records title as the longest-selling instant fried rice vermicelli brand. The company highlights its vermicelli as gluten-free and low-GI, and shares recipes and guidance to help customers prepare its products.

Through its online shop, Kenmin sells exclusive and value-priced items, while its restaurants, Kenmin Dining and YUNYUN, serve Chinese cuisine and handmade specialties. In 2020, it launched GF RAMEN LAB to develop rice-flour ramen; its Expo 2025 Osaka-Kansai location welcomed more than 90,000 visitors