Kent Outdoors

Kent Outdoors is a consumer-focused outdoor company built around a passion for life on the water and the belief that outdoor experiences should be welcoming to people of every skill level. Its portfolio brings together brands serving watersports enthusiasts, boaters, anglers, paddlers, families and adventurers, with products intended to make time outdoors safer, more enjoyable and more accessible.

The company’s offerings span waterskis, wakeboards, wakesurf boards, foils, stand-up paddleboards, inflatable watersports equipment, towables, tubes, life jackets, vests, boots and bindings. Its brands also provide marine cleaning solutions and protective coatings, boat ballast systems, and safety gear for commercial and recreational marine use. Beyond water activities, the portfolio includes snowboards and hunting products.

Kent Outdoors emphasizes thoughtful product design, innovation, durability and performance across its brands. Some offerings are engineered for beginners and families, while others support experienced athletes and enthusiasts. From practical safety equipment to gear designed for riding, floating, fishing or relaxing, the company brings a broad range of outdoor products together under one portfolio, united by its commitment to helping people enjoy the water.