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Keratix is a hair-care brand offering a focused range of keratin products for a structured daily routine. Its care series brings together three complementary steps: Keratin Shampoo to cleanse and prepare the hair and scalp, Keratin Hair Mask for intensive care after shampooing, and Keratin Serum as a finishing product for the lengths and ends. The range is presented as a way to support hair that looks softer, smoother, shinier and more polished. Keratix also offers professional versions of its shampoo, serum and mask, alongside promotional products.

Products are available through Keratix Shop, which provides online ordering, customer support, order tracking, returns and gift certificates. The site describes the products as especially beneficial for processed, damaged and brittle hair, while advising customers to follow each product’s label for application and frequency. Keratix is associated with Keratix Professional Industry and Construction Co. Ltd., based in Istanbul, and shares hair-care information through its blog and frequently asked questions.