Keynes is a Connected TV (CTV) advertising partner that helps medium and enterprise brands plan, run, measure, and improve streaming campaigns. Combining multi-source attribution, audience data, technology, and senior expert support, Keynes helps marketers understand how CTV contributes to business results alongside other paid media. Its Kortex platform brings campaign and performance data together, measures impact down to the household level, and supports audience targeting, media buying, execution, and optimization across premium streaming inventory.

Keynes also offers KAI, an AI-powered decision intelligence tool that analyzes connected brand data and helps teams identify next steps, conduct research, and assess marketing decisions. Through its developer platform, Konnect, clients can onboard their own data, connect existing tools, access reporting and audiences, or build integrations using a flexible API.

The company’s approach connects audience and campaign signals, activates campaigns, learns from performance, and optimizes toward business outcomes. Keynes works with in-house teams and agencies, positioning its platform as a measurement and optimization layer rather than a replacement for existing media relationships.