The National Heritage Promotion Agency (NHPA) is dedicated to preserving and promoting Korea's rich cultural heritage. With a focus on various national events, the NHPA hosts a range of activities such as traditional music performances, royal palace reenactments, and cultural festivals. Their signature events, including the Royal Guard Change Ceremony at Gyeongbokgung Palace and the Moonlit Night Walk at Changdeokgung Palace, invite visitors to experience Korea's historical narratives first-hand.

In addition to events, NHPA also offers educational programs and workshops on traditional crafts, ensuring that the skills associated with Korea's cultural heritage are passed down through generations. Their initiatives, including K-Heritage Store and the National Heritage Channel, provide a platform for discovering unique products and content related to Korea's heritage.

By engaging the public with storytelling and immersive experiences, the NHPA fosters a deeper appreciation for Korea's cultural legacy and encourages participation in safeguarding this invaluable heritage for future generations.