Kick It California, formerly known as the California Smokers' Helpline, is a pioneering free tobacco cessation program operated by UC San Diego. With over 30 years of experience, it provides essential support for individuals aiming to quit smoking, vaping, and smokeless tobacco. The program employs a clinically proven protocol that boosts a tobacco user's chances of quitting, focusing on motivation, planning, and skill-building. Availability in multiple languages, including English, Spanish, Mandarin, Cantonese, Korean, and Vietnamese, ensures accessibility for diverse communities.

Kick It California emphasizes inclusivity, offering a safe environment for LGBTQ clients and collaborating with healthcare systems for enhanced outreach. The initiative has garnered national recognition through its extensive research and successful training programs for healthcare professionals. Additionally, it offers resources for teens and pregnant individuals, reinforcing its commitment to addressing the needs of priority populations. The program empowers individuals through a variety of platforms, including web, chat, text, and phone services, making quitting tobacco easier and more achievable.