Kicks 96. 7 is a premier radio station serving Central Mississippi, offering a diverse array of news, sports, and entertainment that keeps the community informed and engaged 24/7. They provide on-demand video content, including highlights from local school sports like Leake Academy, and feature the popular Southgroup Cox Coaches Show, where coaches discuss game strategies and upcoming matchups.

Listeners can enjoy a variety of programs, including Kicks Picks, an exciting contest where participants have the chance to win enticing prizes. Kicks 96. 7 also supports local initiatives, exemplified by their successful Radiothon that raised more than $28,000 for Make-A-Wish Mississippi.

The station promotes upcoming community events, ensuring that residents stay connected to local happenings. With a focus on delivering timely news and a platform for community voices, Kicks 96. 7 is more than just a radio station; it's a vital resource for Central Mississippi's residents, fostering a strong sense of local identity and participation