KidsTen is a children’s wellness brand and online retailer operated by Mediclair Co., Ltd. It focuses on growth nutrition and health supplements designed with children’s tastes in mind, offering flavors such as blueberry, apple, and strawberry yogurt. Its product range includes children’s multivitamins and minerals, calcium and vitamin D jellies, probiotics, omega-3 supplements, and vitamin D and zinc chewables. KidsTen also sells KidsTen 042, a children’s health functional food containing HT042, an ingredient identified on the site as approved by Korea’s Ministry of Food and Drug Safety for growth-related products.

Beyond supplements, the KidsTen Mall features Atocure skincare for sensitive skin, including lotion, cream, soothing gel, and bath and shampoo products. Customers can shop for babies, children, and the whole family, with options such as recurring deliveries and membership benefits. The brand presents its approach as a science-informed choice for supporting children’s healthy growth and positions KidsTen as a kids’ wellness platform. Its website also provides product reviews, events, brand information, customer support, and promotional offers.