Kids and Money Today is a veteran-owned brand launched in 2011 with the mission to empower families through informed financial discussions and education. The brand focuses on practical finance tips that cover a wide range of topics to ensure families can navigate financial challenges effectively. They emphasize the importance of teaching kids about money from an early age, offering resources and ideas for early financial literacy.

Kids and Money Today provides a variety of services that include guidance on setting up Child Roth IRAs, job opportunities for students, and strategies for better college planning. Their aim is to equip families with the necessary tools to create a secure financial future, including maximizing student aid to optimize FAFSA completion. The brand also highlights their published works, available for educational support at local libraries.

Through their engaging content and community involvement, Kids and Money Today is dedicated to fostering financial literacy and stability for families, making financial discussions accessible and actionable.