“A If With Kids?” is a Moscow urban project focused on making cities more welcoming and accessible for families with children. Its central resource is a map and directory of child-friendly places, bringing useful locations together and highlighting facilities such as play areas, high chairs and changing tables. The project helps parents find comfortable places for family outings and supports businesses seeking to attract family customers. It also brings together a citywide parent community and shares recommendations, news and practical guides, including information for families with young children.

The project organizes family events, including the Shalash festival, which features activities for different ages, creative workshops, performances, music, play spaces and local brands. It also hosts professional discussions and conferences on developing urban environments for children and parents. Through its map, community, editorial content and events, “A If With Kids?” connects families, local businesses and cultural initiatives, promoting a more child-friendly city.