Kids2 Co.

Kids2, LLC is a family-focused company whose brands and products support parents and children during the early years. Its portfolio includes Baby Einstein, Bright Starts, and Ingenuity, alongside partner brands such as Disney Baby, Ford, and John Deere. The company offers a wide range of baby and toddler essentials, including high chairs, booster seats, playards, strollers, bassinets, bouncers, rockers, swings, and nursery and mealtime gear. Its toys and play products include activity centers, jumpers, play gyms, mats, activity seats, walkers, and toy pianos, with familiar offerings such as Oball and Baby Einstein toys.

Kids2 says its work is guided by a vision of helping every family create a bright future, and it aims to develop holistic solutions for parents across product categories. Its product design is informed by an in-house early childhood development expert and insights team. The broader Kids2 ecosystem also includes ParentCo., a parenting community and blog; Hello Einstein Studios, which creates media content; strategic partnerships; and a company-owned factory.