Kids in Museums is a brand that collaborates with museums, heritage sites, and cultural organizations nationwide to create a more welcoming environment for children, young people, and families. They offer various products and services to achieve this goal. One of their initiatives is the Family Friendly Museum Award, which recognizes and celebrates museums, galleries, and heritage attractions that go the extra mile to provide an exceptional family-friendly experience.

They also provide training and consultancy services to museums, helping them improve their accessibility and family friendliness. Kids in Museums recently launched the Family Café Standard, an accreditation scheme in partnership with Benugo. This scheme identifies visitor attractions with cafes that are great for families, ensuring that museums not only engage young visitors but also cater to their needs for a comfortable and enjoyable experience.

Moreover, Kids in Museums organizes events such as The Stolen Songbird Museum Search, encouraging families to participate in local museum activities and explore their cultural heritage together. Through their manifesto, resources, and youth panel, Kids in Museums actively promotes inclusivity, diversity, and engagement, making museums a more enriching and accessible experience for everyone