KidsPlay is a South African online children’s store created from the joyful experience of being a grandmother to seven curious, energetic grandchildren. The brand believes play should bring children joy while supporting their development, and offers a varied collection of toys for imaginative, sensory and creative play. Its products include build-and-create sets such as magnetic building blocks and DIY construction vehicles, sensory toys and chairs, dolls and little friends, musical toys, drawing robots, and items for pretend play and fantasy worlds.

The store also features the original Anne Geddes dolls, gifts, new arrivals and products for different interests and budgets. KidsPlay says its sensory and developmental toys are vetted with occupational therapists. It serves families across South Africa, with delivery typically taking one to three working days and free delivery on orders over R1,600.

Gift wrapping is offered free with every order, and the store highlights an easy returns policy