Kiku | Charleston SC is a brand that embraces the beauty of traditional Japanese clothing, specifically vintage kimono. The brand is founded by Susu Smythe, a practicing lawyer, and Nancy Clair, who runs a family retail business with her husband. With a shared love for vintage kimono, Susu contributes her sewing skills and vast inventory of curated kimono, while Nancy brings her expertise in photography, social media, and retail.

Kiku's mission is to celebrate the artistry and craftsmanship of vintage Japanese silk garments by refashioning them for modern wear. They embody the concept of mottainai, which evokes gratitude, awe, and regret for wasted things. By refashioning vintage clothing, Kiku promotes green, slow, and eco-friendly fashion, ensuring sustainability and minimizing social and environmental impact.

Beyond their products, Nancy and Susu aim to build a small niche business with a dedicated team and loyal customers. They also strive to give back to the community by partnering with local charities and hosting trunk shows. Their ultimate goal is to share their love for vintage silk kimono and witness many people wearing these wearable works of art