KIMA is a Marseille-born brand creating practical, colorful essentials for beach days, surfing and other outdoor adventures. Its range includes beach towels and surf ponchos made from 100% recycled microfiber, with options for adults and children. The collection also features cotton beach towels and picnic towels, alongside XXL microfiber designs and seasonal styles.

KIMA products are designed to be lightweight and ultra-compact, and come with matching storage pouches to make packing easier. The microfiber is described as quick-drying, highly absorbent and sand-resistant, helping customers stay comfortable without carrying unnecessary bulk. Some pouches include a zipped pocket for small items such as keys, sunglasses or sunscreen.

KIMA emphasizes combining convenience, comfort and distinctive colors and designs, while using recycled materials across its towels and ponchos. The brand also offers collaborations, shares content through its blog and provides customer support through its contact channels. Customers can shop online, with delivery stated to be dispatched within 48 hours and a 14-day period to change their mind