Kimono Sunao is a Kyoto-based organization working to make kimono culture accessible and carry it into the future. Its central mission is to circulate unused kimono—often left in household wardrobes—by helping them reach people who can wear and appreciate them, rather than allowing them to deteriorate. The organization presents kimono as a valuable expression of Japanese knowledge and tradition and encourages people to enjoy wearing it in everyday life.

Kimono Sunao offers kimono-dressing classes for both general learners and professionals, including special courses and training for certified instructors. It also organizes lectures, shopping tours, ceremonies, and community gatherings through its kimono circle, creating opportunities to learn, connect, and share advice. Its business activities include developing original and collaborative products and supporting craftspeople through initiatives such as the Wake Up Kimono project.

To promote kimono, the organization shares content on YouTube and social media, participates in media appearances, and runs outreach initiatives, including projects for students.