Kings Camo creates camouflage clothing and performance hunting gear designed by hunters for hunters. The brand offers apparel and equipment for varied hunting conditions, seasons, and styles, with collections for men, women, and children. Its clothing includes jackets, vests, pants, shirts, hoodies, rainwear, base and mid layers, and accessories such as gloves, socks, hats, gaiters, and masks. Product features highlighted on the site include waterproofing, wind resistance, insulation, breathability, stretch, and lightweight construction.

Beyond apparel, Kings Camo sells backpacks, game bags, sleeping bags, camping equipment, optics, and other outdoor gear. Customers can shop by camouflage pattern or choose hunt-specific kits for elk, mule deer, whitetail, and sheep or goat hunting. The company also offers prebuilt bundles and a system-building tool to help shoppers select coordinated layers and gear, with savings available on qualifying bundles. Its website features seasonal collections, new products, sale offers, and a loyalty and referral program. Support resources include sizing guidance, shipping and returns information, a dealer locator, and programs for military, law enforcement, first responders, guides, and outfitters.