Kishealad

Kisheal Atkins is an independent paid media consultant based in Los Angeles, helping small businesses and nonprofits make their Google Ads more effective and measurable. The service combines campaign management, conversion tracking, and practical guidance, without the overhead or handoffs of a full agency. Atkins builds and optimizes Google Search campaigns through keyword research, ad testing, and negative keyword management to reduce wasted spend and attract relevant prospects.

Conversion measurement is a core part of the work. Atkins sets up and tests Google Analytics 4 and Google Tag Manager so clients can track actions such as calls, form submissions, and sign-ups before campaign optimization begins. For nonprofits, Atkins also manages Google Ad Grants accounts with attention to program requirements, including the 5% click-through-rate threshold and conversion-based bidding.

The engagement includes discovery, a tailored strategy, campaign implementation, ongoing optimization, and transparent performance reporting. Clients receive weekly hands-on adjustments and communicate directly with the person managing their campaigns.