Kızılay Yatırım is a brand that works for the greater good. As a subsidiary of Kızılay, they focus on ensuring the sustainability of resources for humanitarian aid activities and finding solutions to the needs of Kızılay. They engage in social impact investing to provide financial support for Kızılay's activities.

Additionally, Kızılay Yatırım carries out impact investment activities that aim for measurable social, environmental, and financial returns on investments for Turkey's largest humanitarian aid organization, Kızılay. They identify and meet the needs of biomedicine hospitals and blood centers by developing and producing high-quality, cost-effective products. Kızılay Yatırım also provides accessible, quality, and safe health services, as well as advanced elderly care solutions.

They work towards creating more secure and happy living conditions by developing and producing innovative housing systems. In addition to these, Kızılay Yatırım also operates in the fields of logistics, technology, beverages, real estate, and venture capital portfolio management. Through their dedication and commitment, Kızılay Yatırım contributes to the overall wellbeing and improvement of society