Dear, Klairs is a Korean skincare brand focused on gentle care for sensitive skin, guided by its philosophy, “Respect Your Sensitivity.” Its cruelty-free range includes vegan formulas and products designed to soothe, hydrate, support the skin barrier, and promote a brighter-looking complexion. The brand organizes its offerings into collections such as the Blue Line, Vitamin Line, and signature essentials, with products and routines for different skin concerns and daily skincare steps.

The Blue Line features calming and barrier-support products, including the Blue EGF Calming Mist, Blue Youth Activating Drop serum, EGF Intensive Pro Cream, and Blue EGF Barrier Lip Balm. The Vitamin Line offers brightening-focused options such as Freshly Juiced Vitamin Drop, Vitamin PDRN Bouncy Pore Serum, Vitamin Toning Barrier Cream, and Vitamin Skin Prep Pads. Other offerings include Supple Preparation toners, soothing creams, facial mists, eye care, and cleansing products.

Dear, Klairs also sells curated skincare sets and bundles that combine products into multi-step routines.