Knba is a brand that aims to raise awareness and educate people about the Indian Child Welfare Act (ICWA) and the experiences of Native American children in boarding schools. Led by Jim LaBelle, a survivor of an Inupiaq boarding school, Knba sheds light on the personal stories of individuals like LaBelle and emphasizes the importance of ICWA in protecting children's rights. Through sharing powerful narratives and reflections, Knba highlights the impact of the United States government's assimilation efforts on Native American communities.

In addition to advocacy and education, Knba offers various products and services to support its mission. These include Indigenous music playlists, live in-studio sessions, news stories, and newscasts. By engaging with Knba, users can explore the rich cultural heritage of Indigenous communities and gain a deeper understanding of the challenges they face.

Knba also offers a platform for community support and involvement, with efforts such as the Community Advisory Board. With its informative content and commitment to promoting cultural healing and understanding, Knba is a brand that advocates for the rights and well-being of Native American children and their communities