Kobaco

KOBACO, the Korea Broadcast Advertising Corporation, is a public organization focused on strengthening the advertising industry and serving the public interest through media. Its work includes arranging and selling broadcast advertising for terrestrial broadcasters, terrestrial DMB, and IPTV, helping support the public role and diversity of broadcasting. The organization also provides programs for small and medium-sized businesses, including support for broadcast advertising, and promotes the broader development of Korea’s advertising sector.

KOBACO’s activities extend beyond advertising sales. It develops and distributes public service campaigns, offers advertising education, and supports industry infrastructure and digital innovation. Its media and advertising research services provide related studies, statistics, and information, while its advertising museum preserves and presents material about advertising. The organization also operates an advertising education institute and training facilities. Through these services, KOBACO connects broadcasters, advertisers, businesses, and the public, working to make media beneficial to society and to foster a stronger, more diverse advertising industry.