Kobler Contextual

Kobler is a contextual advertising platform that helps brands reach audiences through relevant editorial content, without relying on personal data. Its service connects advertising messages to articles people are reading at the time, using keywords, topics and sources selected by the advertiser. Kobler says its platform scans 10,000 new articles each week in real time and offers access to 339 editor-led media outlets across the Nordic region.

Designed to make advertising timely and relevant, Kobler provides tools for planning and placing campaigns, measuring clicks and managing brand safety. Advertisers can see where, when and at what price their ads appear, and can use an integrated placement filter for added brand protection. The platform does not use cookies or tracking, and is presented as a straightforward option for advertisers without prior media-buying experience.

Kobler also offers campaign guidance, customer support, case studies, pricing information and educational resources on contextual marketing, technology and privacy.