KOBU Agency

KOBU Agency is an award-winning digital branding agency based in Portugal, working with clients around the world. Founded in 2014, it describes itself as a laboratory for brands and digital experiences, bringing a senior-led team and an experimental, thoughtful approach to its work. The agency creates meaningful brands for businesses and organisations across sectors including health, technology, culture, entertainment and tourism.

KOBU’s strategy-first process begins with understanding a client’s business, goals and audience. Using a human-centred design thinking framework, the team develops strategies and carries them through execution and optimisation, connecting creative work with business objectives. Its services include brand strategy, naming, visual identity, tone of voice, rebranding, brand books and tailored websites, as well as digital platforms and broader brand experiences.

KOBU’s portfolio includes work for healthcare and wellness brands, cultural projects, hospitality businesses, education providers, technology companies and social-impact organisations. Across these projects, the agency aims to create distinctive, consistent brand experiences that communicate each client’s purpose and resonate across online and offline touchpoints.