Kökenim is a DNA testing brand that helps people explore their ancestry through at-home testing and online reports. Its kits use a cheek-swab sample, which customers activate and send to a laboratory in Türkiye; results are typically available two to four weeks after the sample arrives. The service includes whole-genome sequencing and reports on modern geographic origins, ancient population connections, migration routes, and maternal lineage, with paternal Y-DNA lineage available for suitable samples.

Reports also explore genetic traces associated with Neanderthals and Denisovans, historical reference populations, and ancestry across a timeline spanning up to 12,000 years. Customers can view interactive maps, access results through a web portal, and download raw data. Kökenim also offers the Kökenim ve Ben kit, which adds reports on selected personal traits, including taste and smell perception, caffeine metabolism, nutrition tendencies, and sleep patterns.

Kits are delivered within Türkiye with free shipping, and the listed purchase is a one-time payment