Kolorowey is a programmatic advertising technology company offering unified infrastructure for publishers, advertisers, agencies, and digital platforms. Its enterprise-grade platform connects demand-side platforms, supply-side platforms, exchanges, and data partners, helping participants manage advertising across a fragmented ecosystem. Services include real-time bidding, header bidding, yield optimization, floor management, demand partner access, campaign analytics, and cross-platform attribution. Publishers can use unified auctions and premium demand connections to improve ad revenue, while advertisers and agencies can access inventory and tools for campaign management and optimization.

Kolorowey supports advertising across web, apps, connected TV, digital out-of-home, audio, and gaming, with inventory access in markets around the world. The company highlights low-latency bid responses, machine-learning-based optimization, real-time reporting, and fraud prevention. Its platform is designed to support privacy requirements, including GDPR and CCPA, and offers cookieless identity solutions. Kolorowey also provides dedicated account support and promotes integrations with Prebid, more than 200 supply-side platforms, and a network of demand partners. The company is headquartered in New Delhi, India.