Lazada

**Lazada Group**

Founded in 2012, Lazada Group is Southeast Asia’s premier eCommerce platform, revolutionizing the retail experience across six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a subsidiary of the Alibaba Group since 2016, Lazada leverages cutting-edge technology and an extensive logistics network to connect consumers with the largest selection of brands and sellers in the region.

Lazada's offerings include LazMall, a virtual shopping hub featuring over 32,000 renowned international and local brands, ensuring 100% product authenticity and fast delivery. The Lazada Marketplace empowers retailers with access to millions of potential customers, providing tools for secure payments and customer support across 18 categories, including health & beauty, fashion, and electronics. Additionally, Lazada promotes cross-border trade, helping Southeast Asian brands reach international markets efficiently, thanks to Alibaba’s robust logistics capabilities. Showcasing a commitment to innovation, Lazada creates a seamless, customized shopping experience that continually adapts to changing consumer needs.