Konnako Irukana is a Japanese children’s animation and picture-book brand centered on 12 distinctive characters and the fun of growing up together. First broadcast in 1986, the series became beloved by generations of children, while its picture books sold more than 10 million copies. Its guiding message is that everyone is different, and every child deserves to be accepted and valued. The stories portray children’s varied personalities with warmth and humor, without dividing them into “good” or “bad” types.

The brand returned as a new animation on NHK Eテレ’s Okaasan to Issho in March 2026, with scheduled broadcasts from Monday to Wednesday and on Saturdays. Its official website shares broadcast schedules, episode introductions, cast and staff information, news, columns, illustrations, and interactive entertainment such as a character quiz. Fans can also find branded products, including plush toys, mascot charms, apparel, stationery and household goods, as well as animated LINE stickers. The site brings together viewing information and merchandise for families and longtime fans alike.