Konnektu

Konnektu is a customer data platform and data services provider that helps businesses bring consumer information together and use it to improve marketing, customer engagement, and sales. Its platform combines data from multiple sources into a unified customer profile, supporting audience segmentation, personalized communications, campaign targeting, and analytics.

Konnektu’s offerings include CDP, CRM Marketing & Loyalty, Promo Box, and Data Strategy Lab. Promo Box provides ready-made promotion mechanics, online prize draws, user data handling, basic reporting, and technical support. CRM Marketing & Loyalty supports automated loyalty and incentive programs for consumer and B2B audiences. Through Data Strategy Lab, the company audits data practices, develops customer data and CRM strategies, advises on technical infrastructure, and helps design loyalty programs and promotions.

Konnektu also offers solutions for pharmaceutical companies, including CRM and mobile applications, healthcare professional and institution data, omnichannel communications, and processing of distributor and pharmacy reports. Additional services include direct marketing across email, SMS, push, apps, and chatbots; business analytics; predictive modeling; chatbot development; and technical support.