Kontext is an advertising platform designed for generative AI applications, connecting advertisers with audiences across consumer AI products. Its customizable ad formats are built to integrate into interfaces such as chatbots, games, video apps, AI search tools, virtual-character experiences, and customer-support services. The company says it raised a $10 million seed round to develop advertising for the AI era.

For advertisers, Kontext offers contextual targeting, campaign access across multiple types of AI applications, and rates starting at $3 CPM. Its platform analyzes text, images, video, audio, and gameplay signals in real time, then matches ads to the user’s context and generates native creative for each session. Advertisers can reach audiences in areas including digital entertainment, e-commerce, health and wellness, productivity, travel, and sports and fitness.

Kontext also serves publishers, providing an advertising solution designed for AI products and their varied user experiences. The company describes its publisher network as reaching a primarily Gen Z and Millennial audience, with users spending an average of more than 30 minutes across participating products.