Olaf Kopp’s professional brand centers on strategic online marketing, search visibility and digital brand building. An agency founder, business development leader, author and recognized industry expert, he brings more than 15 years of practical experience in online marketing, including leadership roles in SEO, PPC and agency development. His consulting services cover SEO, Generative Engine Optimization (GEO), content marketing, digital branding and customer journey management, helping businesses develop strategic approaches to digital visibility.

Through Aufgesang, the agency he co-founded, he has also worked with large and medium-sized companies and corporations across 360-degree marketing, performance marketing, tracking and public relations. Kopp shares his expertise through a blog, books, professional articles, studies, podcasts and speaking, with a focus on thoughtful, user-centric marketing rather than hype. His SEO Research Suite and GEO Research Suite provide research resources and tools, including databases and AI-supported assistants for exploring patents, papers and other industry sources.

Together, his consulting, publishing and research offerings make his brand a source of practical guidance for businesses and marketing professionals navigating search and AI-driven discovery