KOREA BEAUTY FESTIVAL

The Korea Beauty Festival, running from June 19 to July 18, 2025, is an exciting event designed for foreign tourists to immerse themselves in the diverse themes of K-beauty. This festival celebrates various aspects of beauty including hair and makeup, fashion, medical wellness, shopping, and tourism. The festival invites domestic businesses and corporations that hold ownership of their products and services to participate, ensuring they can effectively engage with international visitors through both online and offline channels.

Businesses interested in joining will benefit from exposure on the festival's official website and promotional campaigns via social media. Other perks include participation in tailored promotional events and the opportunity to showcase their brand within dedicated experience zones throughout the festival. Applicants must submit registration forms and documents to the Visit Korea Committee for approval. The Korea Beauty Festival represents a unique convergence of beauty industries and aims to elevate K-beauty on a global scale, making it a must-visit for beauty enthusiasts and businesses alike.