Koworiza operates a web-based, real-time bidding system for digital and mobile advertising. Its technology connects publishers, advertisers, and ad networks in a marketplace where participants can buy and sell advertising space and manage ad inventory. The service supports ad delivery and reporting, helping clients track impressions and interactions and assess the effectiveness of advertising. Koworiza also uses collected data to operate, maintain, secure, and improve its services, and to help make advertising more relevant to users.

According to its privacy information, the system may process browser, device, ad-delivery, and usage data, along with identifiers and approximate location information. It uses cookies and similar technologies for essential operation, security, analytics, measurement, and advertising. Users can opt out of first-party behavioral advertising cookies, although they may continue to see ads that are not tailored to their activity. Koworiza states that it does not collect identifying information such as names or addresses and may share data with participating advertising businesses and service providers to support its services.