Zlínský kraj is a vibrant region in the Czech Republic, celebrated for its rich tapestry of natural beauty, cultural heritage, and historical landmarks. This diverse area boasts stunning landscapes ranging from mountains to wine valleys and therapeutic spas, and is home to notable remnants of the Great Moravian Empire alongside exceptional modern functionalist architecture exemplified by the Baťa legacy.

The region is dedicated to promoting tourism through initiatives like the "Chutě Zlínského kraje" gastro festival, showcasing local culinary delights and fine wines. Active community engagement is evident with the establishment of a partnership with Texas' St. Mary’s University, enhancing international collaboration in education and cultural exchange.

Furthermore, Zlínský kraj emphasizes strategic development in vital sectors such as transportation, healthcare, and environmental sustainability. With a focus on creativity and innovation, the region fosters growth in cultural industries, ensuring that the "living creative spirit" remains a definitive essence of Zlínský kraj’s identity.