Krása pomoci is a brand that is dedicated to helping seniors live a dignified life. Founded in 2008 by Taťána Kuchařová, the foundation has been supporting the aging population and bridging the generational gap ever since. They offer various products and services to assist seniors and those caring for them.

Through their project Doma bez obav (Home without worries), they provide senior citizens with the services of care coordinators who help them arrange everything they need to live with dignity at home. Additionally, Krása pomoci works with volunteers to find companions for lonely seniors, supports other non-profit organizations that help the elderly financially, and promotes employment opportunities for individuals over 50 through their Zlatá práce (Golden work) project. They also collaborate with international organizations like the United Nations (UN) and participate in conferences to bring attention to the needs of seniors.

By making a financial donation, you can contribute to providing much-needed care for seniors. Every 150 CZK donated equals one hour of care for a senior, which can include administrative assistance, companionship, or the provision of caregivers, meals, or volunteers. Overall, Krása pomoci is committed to ensuring that our grandparents can age with dignity and respect.

Their work is made possible by the generosity of their donors, who enable them to make a significant difference in the lives of seniors