Kraya AI

Kraya is an AI sales platform that helps businesses manage and convert leads through WhatsApp. An official Meta Business Partner and WhatsApp Business API partner, it uses approved infrastructure for automated, policy-compliant messaging. The system captures enquiries from sources such as ads, IndiaMART, JustDial, missed calls and other connected tools, then organizes them into a tracked sales pipeline.

Kraya’s features include AI lead qualification, contact management, personalized follow-ups, lead segmentation, automated triggers, integrations and WhatsApp CRM tools. It can ask discovery questions, respond to common buying enquiries using a business’s own materials, re-engage quiet or older leads, and alert sales representatives when a prospect is ready for personal attention. Reps can also access conversation histories, notes and suggested replies alongside chats.

The company builds and configures sales workflows around each business’s lead sources and sales process, then tunes them using real conversations. Kraya serves agencies, B2B sales teams, and businesses in education, fitness, healthcare, real estate, services and travel. The platform reports serving more than 1,000 businesses across India.