KrazyAds is presented as a performance marketing platform combining an affiliate network with programmatic demand-side platform (DSP) solutions. It serves advertisers seeking customer acquisition and publishers looking to monetize their audiences across mobile and web. Advertisers can run outcome-based campaigns using CPA, CPL, CPI, CPR and CPS pricing, targeting goals such as app installs, registrations, purchases, leads and revenue.

The programmatic offering is designed for display, native, video, mobile and retargeting campaigns, with controls for audiences, locations, devices, creatives and placements. Publishers can access performance offers and programmatic demand, use direct offers and smart routing, and review reporting on clicks, conversions, earnings per click and payouts. KrazyAds describes unified analytics, traffic-quality and fraud controls, campaign optimization, and account support as part of its service.

Its stated areas of focus include e-commerce, travel, apps and utilities, gaming, finance, education, entertainment, food delivery, telecom, VPN and security, lifestyle, and lead generation. The site identifies itself as a demo website package; operational tracking, DSP and affiliate systems must be connected before launch