KritiKala is a socially conscious brand that aims to empower women artisans in Hyderabad, India. They offer a wide range of beautiful and unique apparel and lifestyle products that are created by women from low-income communities. With a focus on sustainability, KritiKala ensures that their products are not only functional and aesthetically pleasing but also affordable.

The brand believes in the power of women's empowerment and provides training centers where women learn technical skills such as tailoring and hand embroidery. In addition to technical training, KritiKala also conducts continuous training and discussions on various topics, including gender roles, health, mental well-being, and legal rights. The products offered by KritiKala feature local textiles such as Ikat, Mangalagiri cotton, and Kalamkari cotton.

They also collaborate with rural artisans to incorporate fabrics like Linen or Chanderi, creating more festive apparel. Each product is meticulously hand-made, providing a fair source of livelihood for the artisans involved. KritiKala is an extension of the work done by their parent organization, Kriti Social Initiatives, which has a long-standing commitment to addressing urban poverty.

The brand is led by Himani Gupta, who is passionate about helping women become economically independent while showcasing the rich crafts and textiles of India. Shop with KritiKala to support the cause and indulge in sustainable, ethically-made products that empower women and promote unique Indian textiles