Jsme Kruh is a brand that aims to connect professionals and the general public through meaningful discussions across various fields. They provide lectures, publications, and other activities that foster engagement and knowledge-sharing between experts and non-experts. With a focus on architecture and film, Jsme Kruh organizes events such as the Den Architektury and Film a Architektura, where attendees can delve into the fascinating intersection of these two disciplines.

These events feature renowned speakers like Joseph Schwartz, Tom Emerson, and Jürg Conzett, who share their insights and experiences. The brand also has a presence on social media platforms like Facebook and Instagram, where they keep their audience updated about their activities. Jsme Kruh plays a vital role in bridging the gap between different sectors and creating a space for intellectual exchange and exploration