Established in 2018 by agriculturist Dinesh M J and software professional Chaitra Dinesh, e-Krushika arose from the need to address challenges faced by farmers, such as labor shortages and climate change. The platform offers a wide range of services, including agri-nutrients, plant protection, and organic products, as well as educational resources through its e-magazine and newsletters. Additionally, e-Krushika facilitates a marketplace that connects farmers with recognized quality manufacturers, promoting local industries and supporting the Atmanirbhar Bharat initiative.

The company’s mission is to enhance productivity and reduce cultivation costs through access to modern machinery, environmental-friendly products, and informative sessions. By bridging the gap between manufacturers and farmers, e-Krushika is committed to fostering a supportive agricultural community, thereby contributing to India's agricultural growth and sustainability