The Kenya Tourism Federation (KTF) serves as the leading representative body for the tourism industry in Kenya, uniting eight key associations that encompass tour operators, hotelkeepers, caterers, travel agents, air operators, and more. Established in 1998, KTF is renowned for its Safety and Communication Centre, a pioneering initiative that has significantly reduced tourist-related incidents by providing essential safety and security information to travelers and operators.

KTF advocates for the vital interests of its member associations—ranging from the Pubs Entertainment and Restaurants Association to Ecotourism Kenya—ensuring a collective voice in addressing industry concerns. In addition to coordinating responses to emergencies, KTF plays an active role in promoting tourism, hosting events like the Tourism Networking Gala, and providing vital updates that enhance travel safety within the country. With a commitment to creating a safe and inviting environment for visitors, KTF stands at the forefront of Kenya's vibrant tourism landscape.