Optimove is a leading CRM Marketing Platform that offers a range of products and services to help brands deliver hyper-personalized customer experiences across multiple channels. With the recent acquisition of Kumulos, Optimove has enhanced its platform by integrating sophisticated mobile marketing channels. This makes Optimove the only solution that combines a smart, actionable Customer Data Platform (CDP), AI-based orchestration and optimization mechanisms, and all the execution channels necessary for delivering personalized multichannel campaigns.

What does this mean for brands? It means they can now leverage a real-time CDP to orchestrate personalized multichannel campaigns optimized by AI. They can deliver personalized experiences in real-time across web, app, and marketing channels. They can also execute personalized customer-led marketing campaigns using native marketing channels such as email, in-app messaging, digital ads, text messaging, mobile push, web push, and pop-ups.

With this acquisition, Optimove clients gain the ability to re-engage customers with mobile push notifications, create customized in-app messages, maximize opt-ins and conversions with web push messages, trigger automated messages using geofences and beacon technology, and acquire new mobile app users through web-to-app banners and deferred deep linking. Overall, the addition of Kumulos to Optimove's platform enhances its capabilities and positions it as a next-generation CRM Marketing solution. Optimove serves more than 500 brands across various industries, and its proven track record of helping brands grow their customer lifetime value by more than 33 percent showcases its effectiveness