Kuni

Kuni is a home fragrance brand offering a smart, design-led alternative to traditional scent diffusers. Its electric diffuser is designed to complement different spaces and can cover up to 120 square meters. Customers can control fragrance intensity, switch scents, and set operating times through the Kuni app, or use the device manually.

The brand sells replaceable fragrance capsules in a range of carefully selected scents, including fresh, floral, sweet, and woody profiles. A capsule lasts an average of 160 hours at the recommended intensity, and customers can choose a subscription that delivers capsules every three months, as well as purchase the diffuser and capsules individually. Kuni also provides a scent-matching questionnaire, online shopping, customer support, and information about selected retail locations across Israel where visitors can experience the fragrances.

The company describes its fragrance materials as hypoallergenic and suitable for homes with children and pets, and says they meet IFRA standards. Kuni serves both home customers and businesses, and shares product guidance and fragrance inspiration through its online magazine