Korea Gift Card Association is a South Korean organization focused on gift card distribution and helping entrepreneurs establish gift card trading businesses and online shopping malls. Drawing on experience in retail gift card sales dating back to 2014, the association aims to support a more transparent and fair market while connecting suppliers, retailers, and customers. Its services are designed for both existing gift card operators seeking guidance and aspiring business owners.

The association provides end-to-end startup consulting, including business registration guidance, website development, payment gateway contracts, gift card supply agreements, and support preparing a mall for launch. It also offers training on market prices and products, operational know-how, growth planning, and introductions to partner companies, with advice on legal and administrative matters. Members can access gift card supply through association shopping malls and support with online sales operations.

The product range includes mobile and digital vouchers for food and beverages, retail, entertainment, gaming, fuel, and department stores.