Kvitkarka Inna is a Ukrainian online shop for houseplant enthusiasts, founded by Inna Yarmolenko. Its origins lie in Inna’s own collection of indoor plants and her search for suitable growing media. Drawing on that experience, she creates custom soil mixes for different plant types, considering their root systems and growing conditions, and continues to refine the recipes using customer feedback.

The store offers specialist and universal soils, mineral and peat-based substrates, and individual soil components for repotting. Its wider range includes pots for indoor plants, including self-watering options, fertilizers and growth stimulants, plant protection products, and gardening tools and accessories. Customers can also receive professional advice on plant care and help choosing an appropriate soil mix.

Kvitkarka Inna serves plant lovers across Ukraine, with delivery available. The website features product information, care articles, and customer reviews, including stories from buyers who have used the mixes for their plants. The brand’s aim is to help customers create suitable conditions for healthy, attractive plants.