Kyndly

Kyndly is an ICHRA administration platform designed for benefits administrators, field marketing organizations (FMOs), and general agencies. Its white-label technology helps partners add individual coverage health reimbursement arrangements (ICHRA) to their existing benefits offerings without building an in-house platform. Partners can customize the experience with their own branding, domain, communications, contribution strategies, and go-to-market materials.

The platform supports quoting and plan design with three contribution strategies, real-time affordability validation using IRS safe harbors, and comparisons with group plans. For employee enrollment, it offers AI-powered plan recommendations, access to more than 150 carriers across over 20 states, and a self-guided mobile experience. Kyndly also provides automated regulatory updates and an AI-powered contribution optimizer to help partners develop strategies for clients.

The company positions its service as a turnkey way to launch an ICHRA offering in weeks and scale it across employer groups and markets. Kyndly’s goal is to help benefits professionals expand their portfolios while delivering an experience that feels familiar to employers and their clients.