むす美 is a specialist retailer dedicated to furoshiki, the traditional Japanese wrapping cloth. The brand introduces practical and creative ways to use furoshiki in everyday life, travel, gift-giving and rainy weather. Its product range includes furoshiki in varied designs, finger-doll handkerchiefs, and items that can be tied or arranged as bags, such as simple, tote, ring and covering styles. The site also features Aqua Drop water-repellent furoshiki, highlighted for uses including disaster preparedness.

Customers can visitむす美’s Kyoto store in Sanjo or its Tokyo store in the Shibuya, Harajuku and Jingumae area. The shops host workshops where participants can learn furoshiki wrapping techniques. Additional services include personalized name printing, furoshiki repair, gift wrapping, and premium made-to-order options. Online demonstrations explain basic knots and show how to wrap flowers, bottles and gifts or create different bag styles. Through its products, services and learning resources,むす美 helps customers explore versatile uses for furoshiki.