LabCoat Agents

LabCoat Agents is a real estate professional community and company founded by Tristan Ahumada, who created the original Facebook group in 2014, and co-founded with Nick Baldwin in 2015. Bringing together agents, brokers, vendors, speakers, industry insiders, and leaders, the brand focuses on exploring the science of real estate and helping professionals improve how they work and grow their businesses. Members share practical strategies, discuss industry technology, and collaborate on systems for generating and converting leads, building on the community’s roots as a peer-led forum.

LabCoat Agents offers webinars, training, real estate coaching, free resources, and a marketing center, alongside a shop, podcast, and blog covering business, sales, social media, follow-up, teams, and mindset. Its content addresses everyday challenges such as negotiation, prospecting, client relationships, and preparing buyers for inspections. The company also works with sponsors and partners whose products and services support real estate professionals, and offers speaking engagements.