Label Noir is a brand that epitomizes creative luxury and is dedicated to the arts of personalization. Since 2011, they have embraced personalization as their core philosophy, honoring the history and traditions of watchmaking. With their master craftsmanship and prestigious techniques, Label Noir offers both conventional and extravagant customization options.

They value memorable encounters and the expression of personal desires through their manufacturing process. Label Noir stays true to the historical origins of watchmaking by involving their customers in the key options related to their watches, from choosing the calibre to selecting materials and surface treatments. The brand also pays homage to the tradition of watchmakers signing their work, creating a sense of exclusivity and craftsmanship.

Label Noir collaborates with leading Swiss watchmaking companies, serving as a shining star in a constellation of skilled independent suppliers. It acknowledges the importance of Swissness and adheres to ethical principles in their commitment to excellence